Let’s be real—marketing your service business can sometimes feel like a never-ending to-do list. But it doesn’t have to be that way! On the latest episode of Higher Purpose Marketing Strategy, we discussed five practical, no-fluff strategies to help you market your business with clarity and focus. Whether you're just starting out or looking to level up, these tips will make marketing feel doable (and even a little fun).
Get Clear on Who You’re Talking To
Let me say it louder for the people in the back: you can’t market to everyone. And you shouldn’t! Trying to please everyone waters down your message and makes it harder to connect with the right people. Instead, focus on attracting your best customers.
Here’s how you can do that:
Listen to your current customers. What are they raving about? What problems are they coming to you to solve?
Dive into the data. Tools like Google Analytics or email reports can reveal trends about your audience.
Create buyer personas. Get to know your ideal customer deeply—what’s their day like? What’s keeping them up at night? Write it all down.
Quick Tip: Once you’ve nailed down your audience, talk directly to them. Speak to their struggles and goals, and they’ll feel seen and cared for.
2. Show Up Where It Matters Online
In today’s world, your online presence is your "open for business" sign. Whether it’s your website or social media, make sure it’s clear, easy to navigate, and speaks to your audience’s needs.
Here’s what to focus on:
Your website. Does it tell people who you serve, what you offer, and how they can work with you—at the top of the homepage? If not, it’s time for a change.
Social media. Pick one platform, the one where your people hang out, and show up consistently. Quality over quantity is better for you and your potential clients.
Local SEO. If you’re serving your local community, claim your Google Business Profile and encourage happy customers to leave reviews.
3. Make Your Content About Your Customers
Nobody likes a “me, me, me” marketing message. That’s why your content should focus less on what you’re selling and more on how you can help.
Here’s how to create customer-first content:
Solve their problems. What questions do your customers ask you? What are their pain points? Create blog posts, videos, or social posts that answer these questions.
Educate and inspire. Focus on serving. Share helpful how-tos, tips, or industry insights.
Start a conversation. Invite your audience to interact with you through comments, polls, or even testimonials.
4. Track What’s Working
Marketing isn’t a “set it and forget it” thing—it’s all about trying, testing, and tweaking. If something isn’t working, don’t be afraid to pivot.
Here’s how to track your efforts:
Use analytics tools. Check out metrics like website traffic, email open rates, and social media engagement to see what’s getting results.
Experiment with A/B testing. Whether it’s an email subject line or an ad image, test different versions to find what clicks with your audience.
Keep it simple. You don’t need to track everything. Focus on a few key metrics that matter most to your goals.
Quick Tip: Set aside time monthly (or quarterly) to review your data. The insights will guide your next steps.
5. Give Everything a Clear Purpose
Every piece of marketing—whether it’s a social post, an email, or your website—should have one job: moving your customer closer to saying yes.
Here’s how to set clear goals:
Map out your customer journey. For example, a social post could point people to your lead magnet, which encourages them to join your email list, which eventually nurtures them into a paying customer.
Write strong calls-to-action. Always make it clear what the next step is. (Think: “Click here to download,” or “Schedule a call today.”)
Measure success. Was your goal to get more clicks? More email signups? Track the results to see what’s working.
Quick Tip: When everything you do has a goal, your marketing starts working for you instead of feeling random or overwhelming.
At the end of the day, marketing doesn’t have to be complicated. It’s about knowing who you’re serving, showing up for them consistently, and offering them a clear path to work with you.
If you want help mapping it all out, let’s chat! Schedule a Power Hour coaching session, and I’ll help you build a plan that feels simple, purposeful, and authentic to you.