47. The Secret to Storytelling for Business: How to Find and Share Stories That Actually Connect
I still remember the first time I heard Zig Ziglar tell his “prime the pump” story. He described this old water pump on a farm — the kind where you had to pump and pump and pump before any water would flow. His voice rose with energy as he said, “You can’t stop now — keep pumping!” And somehow, deca…
43. The Secret Ingredients of a High-Converting Sales Page (Part 2)
If you read Part 1 of this series , you already know the first five elements of a great sales page—the foundation that helps your readers feel seen, understood, and ready to take the next step. But a solid foundation alone won’t seal the deal. The second half of your sales page is what transforms br…
41. How to Create a Sales Page That Actually Sells (Without Sounding Salesy)
Here’s the truth: your sales page is either your hardest-working employee… or it’s the one at their desk scrolling Instagram. If people are landing on your page but not taking action - no calls booked, no purchases made, no forms filled out - your sales page might not be pulling its weight. A strong…
39. SEO vs Social Media: What’s Working for Small Business Marketing in 2025 with Glenneth Reed
If you’ve been feeling like marketing is noisier than ever in 2025, you’re not alone. Between AI tools spitting out content by the...