51. Smarter, Not Lazier: How to Use AI Copywriting to Write Better Web Copy
Let’s get one thing out of the way right now: using AI as a copywriter isn’t the problem. The problem is how most people use it. If you’ve ever opened ChatGPT and typed “Write my website,” you already know how that goes. The result? Bland, robotic, personality-free mush. AI copywriting only works wh…
50. How to Create a Lead Magnet That Doesn’t Flop
Okay, confession time: I’ve created some really good lead magnets that also flopped really hard. They looked beautiful. They were genuinely helpful. People even downloaded them. But… they didn’t move anyone closer to working with me. And that’s the thing about lead magnets — they can look polished,…
49. How to Boost Business Sales by Making It Easy to Buy
Let’s be honest: you don’t need a fancy funnel to increase your business s ales . You jus t need to stop making people work so hard to pay you. I mean it — most of us don’t have a sales problem. We have a friction problem. We make it unnecessarily difficult for customers to go from “I want this” to…
48. 7 Non-Cringey Ways to Thank Customers and Build Loyalty
Most businesses say thank you to their customers at some point in the relationship — but very few make it memorable. Memorable enough that people tell their friends. That’s why, in this season of gratitude, I want to talk about seven simple, non-cringey ways to thank your customers in a way that act…